Garth's Newest Hybrids

As you know, we believe in "walk-the-talk". So, when we needed to add a new car to the company fleet a few months ago, naturally Andy Richmond suggested a hybrid. The Saturn Vue has been a great solution: good-looking, economical, and gets the job done. Andy's review of the Saturn Vue will be coming shortly.

The word "hybrid" has been top of mind for all of us at Garth's lately (and not just because Andy's snazzy new car has it emblazoned across the side). Discussions and strategizing about the shifting art and antiques marketplace have brought to mind the possibility of a new auction hybrid: an economical, good-looking vehicle to bring quality objects to auction in an international marketplace. The result is our July auction. Objects that substantiate a catalogue presence, but may not make it economically feasible to print a full-color catalog. As my 5-year-old would say, "Wah-lah!": enter isuu.com.

We have looked for a well-done "flip-book" online publishing site for quite a while. Even watched while some folks tried out early versions. But, this one was worth the wait. No software to install, just point and click. Quickly searchable, with great zoom features. Customizable for individual viewing pleasure. Automatic notification for readers, when new materials are available. Ready for social media (yep, now you can add our catalog to your facebook account...or, maybe you'll worry about new bidding competition!). Archiving. Search-engine-optimized. And (drum roll, please): environmentally friendly (you should have guessed! This is the GREEN blog). Just click on the title of this pot to see it for yourself.

Not to worry, we recognize the value of a great printed catalog. We haven't worked this hard on photography, design and cataloguing to move away from it! Garth's catalogs will still be coming your way...keep your coffee tables and nightstands ready.